How to grow on Instagram using Reels?

When Instagram released Instagram Reels on the 5th of August, 2020, many assumed it was an exact copy of TikTok. It’s not. Instagram Reels was launched in Brazil in 2019, and it is now available in more than 50 countries.

With over one billion users each month on Instagram, brands can use this new feature to Instagram connect with a huge audience, gain more free Instagram followers, and boost sales. Instagram Reels lets you share short videos of 15 seconds via the site. If you haven’t turned your profile to ‘Private,’ the content you post will be displayed in the Explore tab. This is great news since 50% of users use this Explore tab to discover new content and people and brands to interact with.

What exactly are Instagram Reels?

Instagram Reels is the latest version of Instagram’s content tool for sharing. TikTok has already demonstrated that users enjoy sharing videos with content. Instagram Reels has proven to be equally popular.

Instagram Reels aren’t the same thing as Instagram Stories. Both functions are accessible on Instagram, but some minor distinctions between the two. Instagram Reels provides access to a larger selection of editing options.

You can include music in your content, add several clips together to make a bite-sized video, and use AR and other filtering options to make your videos more interesting before you post them.

Instagram Reels provides access to:

Music:

Search through Instagram’s music collection to find something that will perfectly fit your video. You can also add your tracks to add to your content. The addition of your songs to the Instagram library provides other users with the chance to utilize your music. You have credited your music being played by millions of users.

Effects

Instagram Reels provides access to various filters and AR effects that you can apply to make your videos appear more attractive.

Video Playback:

Slow down your videos or speed them forward with the playback function.

Timer:

The tool for timers allows you to record hands-free videos. Set the timer as well, as Instagram Reels will automatically set the timer. You can shoot your video with no concern about whether or not to start the video. The video must be completed within 15 seconds, and after that, the timer will be automatically turned off.

If your video is less than 15 seconds, you may include multiple videos to fill the duration. It is also possible to upload videos you’ve taken outside of the app and edit them with Instagram Reels.

The Right Way to use Instagram Reels

Instagram Reels is an option that is accessible next to Instagram Stories. Instagram Stories button in Instagram. To access it, click the camera icon at the top left-hand corner of the Instagram screen.

Continue to swipe left and right at the lower right of your screen until you get to Instagram Reels. Once you’ve reached Instagram Reels, you’ll be able to see the different features available to the left of the display.

If you’re ready to shoot your footage, the only thing you need to do is hit “Camera. Also, you’ll see an indicator of progress at the top of your screen when you’re making your video. The progress bar will show you how much time you’ve got before you’ve reached the 15 second time limit. You’ll have to click the camera icon a second time to end the recording.

After you’ve recorded your footage, you’ll be granted access to various editing tools. Also, you’ll notice the “Align” feature. This feature is helpful when merging multiple video clips into the new video. The Align feature allows you to switch between two videos to create more readable content effortlessly.

If your video is less than 15 seconds long, it is possible to add additional videos to create a longer 15-second video. You can add a second video by clicking the camera icon once you’ve completed shooting your first video. You can upload the number of videos you like, provided that your final video is or below 15 seconds.

When your 15-second video is done, and you’re ready to click the Next button so you can start editing! If you’ve crossed the 15 second time limit in the video, Instagram can automatically point users to Instagram Reels the editing tools.

If you’d like to upload your video onto Instagram Reels, you can do so by clicking the “Upload” button.

The editing tools you have available can be used to cut, align, and add music and filters to your videos. After you’re done, you are ready to upload your video. You can save the film as an unfinished draft and post it on your Instagram Story or share it on your newsfeed. The content posted to Instagram Reels by public accounts is also available on Instagram Explore.

Tips for using Instagram Reels for Instagram marketing campaigns

Instagram is among the most popular methods to promote your brand digitally. Because of the growth in the amount of video content posted to the site thanks to Instagram Stories, IGTV, and the latest Instagram Reels, increasing numbers of users create and view videos content using Instagram.

There’s been an 88% increase in time spent watching videos. Numerous brands have already made use of Instagram Reels to promote their content. Louis Vuitton, Balmain, Sephora, and other brands make use of Instagram Reels to gain more Instagram followers as well as Instagram Likes. TopShop has been showing its merchandise with great success through Instagram Reels.

Here’s how to incorporate Instagram Reels into your Instagram Marketing strategy:

1. Develop an Instagram Marketing strategy to help you create Instagram Reels

It is important to have your content bucket prepared before you begin making your content can assist you in making sure to post regularly. There is a variety of content that you can share with Instagram Reels:

Tutorials and how-to videos
Tips and tricks
Promotive content and sneak glimpses
Behind the scenes footage
Displaying your catalog
Revealing launch dates
Collaboration with influencers and much more!

With so many possibilities available, it is important to think about how you would promote your business. The best Instagram Reels strategy should fully utilize the available features. Content that attracts more Instagram Followers and more Instagram Likes can assist you in growing your business and increasing its exposure.

2. Utilize Your Content From TikTok

One method to promote your brand through frequent content is to reuse content you’ve previously created for TikTok. Multi-platform branding lets you connect with real Instagram followers. Don’t be concerned whether your Instagram followers are overlapping with TikTok. Genuineness and being authentic and friendly get people to notice you on Instagram. If you have quality videos ready to upload, why not make full usage of them?

3. Get started with a New Challenge

Challenges are a hit on Instagram.

Sephora collaborated with @ryanbpotter to develop a brand new challenge in makeup with great satisfaction. If you’re a new business, then look into collaboration on a challenge with an influencer. Challenges are an excellent opportunity to gain attention on social media.

To create a popular challenge, You’ll also need to consider appropriate hashtags. If you’re able to collaborate with an influencer to help promote your contest, you’ll be able to make it more popular.

4. Collaborate with Influencers

Influencers are a big part of Instagram. Today micro-influencers are being sought out by businesses and brands. Micro-influencers typically have around 50k followers on their app. The advantage of working with micro-influencers is that they can build stronger connections with their followers. The content they publish is a great source of engagement rates. If you identify a micro-influencer with Instagram followers within your area of expertise, you can gradually increase the number of followers on your account by acquiring genuine Instagram followers.

Micro-influencers are also less expensive than celebrities or top influencers on the platform.

5. Present Your Catalog

The brands like TopShop have done this with fantastic success. The video they posted garnered over 1.7 million views. If you have a fashion label, for instance, making the appearance of various individuals wearing your clothes in the same 15 seconds can allow you to showcase multiple outfits in a single post.

You can also post content that other users have created. Nike did this via @colormecourtney. She was wearing different Nike products and shared the content to Instagram.

6. Use Trending Content

If you’d like to see your Instagram Reels content be well-known, you can make content that will naturally bring in more leads. For Instagram,

How-to videos are among the most popular, followed by behind-the-scenes content. Create short videos that explain how people can be engaged with your brand and increase the number of genuine Instagram followers.

Wrapping Up

Instagram Reels is an emerging feature. Companies are learning to make use of it to advertise their content, and you can be over them and be ahead in maximizing lead generation with Instagram marketing via Reels. Make sure you create authentic content and engage with people who relate to your content. Think about posting content regularly and stick in line with your Instagram Marketing program to continuously expand the reach of your Instagram account. With Instagram Reels, it is now possible to use a new method of gaining more real Instagram Followers and gaining the most Instagram Likes.

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